'Making Connections' E/P Project

Wednesday 12 March 2008

Having never been to New York its hard to grasp a true understanding of their fashion industry.
In terms of it's architecture, consumerism and social scene it seems Londoners are trailing behind, yet with emphasis placed on such things, its as though efforts have not equally been placed on the world of fashion.

Whilst London is constantly looking for something fresh and new, New York, season after season plays it safe, with each designer continuing to deliver exactly what its loyal followers have always invested in.

Although initially this can be a good thing because you know what your getting, surely fashion is more interesting when the lights fall at a show and the audience has no idea what is about to emerge from the back drop....

Unfortunately the majority of American designers lack that certain amount of inspiration and courage to do something different, as you can guarantee they will never shy away from their staple pieces on the catwalk.

For instance you can be sure that designer Michael Kors will enlighten us with yet more sleek cocktail dresses and tailored suiting, with each model walking as though they are heading to a Hilton yacht party.

Donna Karen never fails to create a collection that celebrates the female form. Her designs are a business womans dream with office wear that screams domination and elegance. Cashmere and tweed are firm favourites and with waists cinched and curves accentuated, you can be sure each collection is a commercial success.

Finally the likes of Tommy Hilfiger define everything American. From knitted sweaters teamed with loose trousers, its all about clean lines and sharp silhouettes, for the undisputed king of preppy style.

With such a political mist hanging over America at late, at least New Yorkers can cling on to the fashion industry for safety.

However for myself being predictable is a very unattractive quality. My own style will always derive from Londons fashion industry, which is why wherever my life takes me, i would always come back here. Id consider New York, but only if they were to through in to the mix the innovation of designers such as Gareth Pugh and Henry Holland.

Monday 3 March 2008

London as a fashion capital holds the greatest power of them all. What makes it so unique and interesting is the way the city is so diverse.
It is very easy to assume and stereotype a city's fashion industry, however in London's case there is no set rules that are followed, as it splits into different areas and different social scenes.

Camden in North London is the epitome of everything rock n roll. On a Sunday morning walking down the High Street is a spectacle in itself, as punks and mods line the pavements with their fluorescent mohawks, studded leather jackets and a face full of piercings and creative tattoos. The famous Camden market, which sells all things vintage and gothic, as well as endless alternative bars and vinyl stores, allow this fashion scene to scream originality, anger and personal expression.

Travel East and you arrive at Shoreditch, which has recently gained immense popularity. This area is where the 'cool' kids hang and everything underground, including quirky artwork and unfamilar musicians are brought to life.
Coloured drainpipes, pencil ties, vintage winklepinkers and band Tshirts is the common uniform. Brick Lane is the epicentre of this style. Rows of never ending vintage stores and peculiar boutiques filled with inspiring one-off pieces, help to breathe the word innovation into the industry.

Another part of Londons diverse fashion industry is the weathly resdients of Chelsea, South-West London. Kings Road is the stage for champagne sipping, refined dining aristocrats. This social scene abhors the idea of class and tradition. Whether it be a Chanel power suit, a Prada clutch bag or Christian Louboutin heels, this is the place where the rich and famous dive into a world of elegant designer wear and the conscious descision to dress to impress.
And come rain or shine no Chelsea style is complete without a pair of Versace sunglasses.

Londons fashion elite are certainly the best at creating their own style. Whether it be the indie look of the East End, the rock chic look of the North, or the cosmopolitian lifestyle of the South-West, the individuality of the capitals inhabitants make it a fashion industry that can shine in a class of its own.

Saturday 2 February 2008

So lets get the boring stuff out of the way first.

I'm Sophie, 20, originally from the North of England but with feet now firmly placed in London. Whether I'm dressing up with my flat mate or dancing around to a record from my huge vinyl collection, I am constantly surrounded by fashion and music. Quirky, individual and confident would be the best words to describe me
and I definitely respect anyone who likes to stand out from the crowd. My appreciation of individual creative flare is why John Galliano, Vivienne Westwood and Alexander McQueen are amongst my favourite designers. They are not scared to push boundaries and make a statement on the catwalk with their
innovative designs.

Magazines pile up each month in my bedroom, as I love to read everything from Vogue to i-D, I read them all so I am able to constantly learn about all the different ways to write. With regards to my own journalistic work, I certainly write with a honest and slightly opinionated tone, especially on subjects I feel most passion about.

Currently I have done work experience as a stylist and at a Fashion PR company, and I generally have a huge aspiration to be remembered in my lifetime. Whether it be for spotting the next Kate Moss, or putting together that perfect killer outfit, if my name is known in the fashion industry I will be a very happy girl!

Tuesday 22 January 2008

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'Making Connections' E/P Project - Sophia Hunt

Wednesday 12 March 2008

Monday 3 March 2008

Saturday 2 February 2008

Tuesday 22 January 2008

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