London as a fashion capital holds the greatest power of them all. What makes it so unique and interesting is the way the city is so diverse.
It is very easy to assume and stereotype a city's fashion industry, however in London's case there is no set rules that are followed, as it splits into different areas and different social scenes.

Camden in North London is the epitome of everything rock n roll. On a Sunday morning walking down the High Street is a spectacle in itself, as punks and mods line the pavements with their fluorescent mohawks, studded leather jackets and a face full of piercings and creative tattoos. The famous Camden market, which sells all things vintage and gothic, as well as endless alternative bars and vinyl stores, allow this fashion scene to scream originality, anger and personal expression.

Travel East and you arrive at Shoreditch, which has recently gained immense popularity. This area is where the 'cool' kids hang and everything underground, including quirky artwork and unfamilar musicians are brought to life.
Coloured drainpipes, pencil ties, vintage winklepinkers and band Tshirts is the common uniform. Brick Lane is the epicentre of this style. Rows of never ending vintage stores and peculiar boutiques filled with inspiring one-off pieces, help to breathe the word innovation into the industry.

Another part of Londons diverse fashion industry is the weathly resdients of Chelsea, South-West London. Kings Road is the stage for champagne sipping, refined dining aristocrats. This social scene abhors the idea of class and tradition. Whether it be a Chanel power suit, a Prada clutch bag or Christian Louboutin heels, this is the place where the rich and famous dive into a world of elegant designer wear and the conscious descision to dress to impress.
And come rain or shine no Chelsea style is complete without a pair of Versace sunglasses.

Londons fashion elite are certainly the best at creating their own style. Whether it be the indie look of the East End, the rock chic look of the North, or the cosmopolitian lifestyle of the South-West, the individuality of the capitals inhabitants make it a fashion industry that can shine in a class of its own.